Identity Deck, Gimmick and Online Instructions by Phill Smith


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We are proud to present the incredible Identity Deck – each playing card in the deck has on its face a different personality archetype, a different iconic image, and a different background. The deck is rich with meaning, and perfect for combining visual magic with quick punchy personality readings.

The royals have as their faces the twelve signs of the zodiac, and the two jokers represent duality, being marked with up and down, yes and no, ying and yang. These layers of meaning allow you to explore the more esoteric metaphysical approach to magic in your performances, and to help you create miracles we have built the deck with a whole load of magical helpers.

“I CAN’T THINK OF A BETTER WAY TO BUILD YOUR CONFIDENCE AS A READER THAN TO USE A TOOL THAT, NOT ONLY LOOKS LIKE IT BELONGS, BUT ALSO HAS ALL THE HARD WORK DONE FOR YOU, THANKS TO LUKE, JOHN AND PHILL. I have only recently added the deck to my Cold Reading lecture as I think it’s one of the best teaching aids available. Not only that, you’re gonna get a shed load of routines that the creators have supplied with the deck, so it’s ready made for magic, mental magic, mentalism and readings. Could one possibly ask for more, NO, not really.”
Mick Wilson



The deck is marked with our unique Constellation reader system. The cards can be quickly and easily identified from a distance, at a glance, meaning you can always stay one step ahead of the situation. The system requires no decoding or working out – if you can see the card back you instantly know the card – but it’s hidden in such a way that spectators will never spot it.


The deck arrives pre-arranged into our Identity Stack – a powerful easy-to-use stacked deck system that is based on Lewis Jones’ famous memory deck. To help make the system even easier the backs are also marked with the numerical position of each card in the Identity Stack, meaning you can always quickly get the deck into stack.


The large icons on the front of the cards are mirrored in the index corners, making the deck perfect for performing the classic book-break-peek, allowing you to immediately know what icon your participants are thinking of.


In the age of audiences Googling tricks the moment they see them, we wanted to add a layer of insulation to the Identity deck, and although our original prototypes were boxed as Identity deck, you can see from these photos that the production deck has a different name on the tuck box, one I won’t even mention here to stop it from being Googleable.


To help in using the deck the extra card in the deck has a personality crib on it so you can instantly jump from knowing what card the participant is thinking of to the personality on that card.

These all add up to a flexible magic powerhouse, giving you a rich toolbox of potent methods allowing you to create and perform hard-hitting meaningful magic that audiences love. We will provide a high quality downloadable instruction video that explains each feature and gives an example of a trick that we use it for.


We want to make these cards an instant classic for card workers looking for something *more*, so we wanted to make sure they were immediately familiar and comfortable for every use. To this end they are printed by USPCC in the USA, on their premium stock, with the world-leading USPCC linen finish.


Each deck ordered will be supplied with a card with a link – this is where you will find a tutorial material for the deck, running through the features and how to perform all our favorite tricks and routines with the deck, and a full lecture by noted reader Peter Antoniou on using the deck for real, authentic readings.


UK DELIVERY IS FREE for orders over £50, for orders under £50 delivery starts from £3.00.

We offer free delivery on all orders over £50. This applies to UK mainland orders only. The shipping method depends on the size & weight of the items.

£3.00 For standard delivery. This applies to UK mainland orders only. Orders placed before 4:00 PM on a working day will be shipped the same day.

£6.00 is a guaranteed next working day service. (This can be added to any order) For orders placed before 4 pm Mon – Fri.

Please note that parcels sent on the standard delivery are not insured against loss, Magicbox will not be liable for any lost or damaged parcel as a result of using this service.

The postage for International orders is automatically calculated online and varies depending on the size and weight of the items ordered. Simply add the item(s) to your basket proceed to the checkout and select your country. Or feel free to e-mail us at [email protected]

Price Promise

The MAGICBOX PRICE PROMISE is simple – if you can find any of the products listed on this site cheaper elsewhere, we’ll match their price.

If you do find something cheaper elsewhere, please e-mail us at [email protected]. You will need to provide a link to the web site on which you found the item cheaper so that we can verify it – and we’ll match it! Large items such as illusions may incur extra postage fees on a “price match” basis. We will inform you of any extra shipping fees prior to dispatch.

No Quibble

Magicbox offer a “No Quibble” returns policy. If the item you have bought is not suitable we will happily EXCHANGE it for something else to the same value. Please note the item must be returned unused and in a “sellable” condition. You (the customer) are responsible for the return postage of the item. This does not apply to dvds, books or downloads as due to copyright laws we are unable to offer this policy on these items. However if the dvd or book is sealed and unopened we will happily offer an exchange.

If you wish to return any item, please contact us at [email protected] or call us on +44(0)191 908 3252 with your enquiry.

Additional information

Weight 0.215 lbs
Dimensions 3.7 × 2.5 × 0.75 in


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