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Selling the Impossible by John Kaplan

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Description

Professional magician John Kaplan reveals “real world” marketing techniques, tales and insights from a 30+year career in magic.

John has successfully sold his magic services in virtually every market imaginable, including birthday parties, schools, theatres, nightclubs, banquets, tradeshows, television, cruise ships, fairs, festivals, shopping malls, amusement parks, conventions, corporate events, promotions and fundraisers.

In the pages of this unprecedented book, John shares the fascinating stories of some of his most memorable sales successes and exactly how they were accomplished …

  • how the opening act spot was landed for gigs with Jay Leno AND a world famous rock and roll band
  • the proposal letter that sold a half-hour live magic show for over $20,000
  • how a high profile, extremely lucrative magic promotion was conceived and sold in a market that previously “didn’t exist”
  • the “back door” strategy used to sell major corporate gigs – bookings worth tens of thousands of dollars
  • the special show sold to an internationally renowned cosmetics company
  • the plan created to successfully get front page publicity in one of the leading newspapers in a major market – PLUS the amazingly simple system that continues to build a fat portfolio of press clippings year after year
Examples of many other “impossible” sales are also highlighted …

… the $8,000 birthday party show
… the Opening Ceremonies show for a nationally televised sporting event
… the half-time show created and performed for a major league sports organization
… the special show created and sold to a very well known fast food franchise
… the methods used to sell numerous shopping mall shows and promotions

By far the most valuable component of this volume is the expose and thoroughly detailed analysis of the actual sales materials John uses to sell-out his show schedule year after year.

Selling The Impossible is an inspired work that is truly inspirational, motivational and educational. For anyone interested in knowing what it takes to have a successful career in magic, this is MUST reading.

Pages: 138 – 8.5″ x 11″ – Softcover – Perfect Bound

TESTIMONIALS

“This book is a must have for any serious magician who is looking to take their marketing to the highest level. It is a complete road map to success!”
– John Carlson, Magicshow.com – Brick, NJ

“Great job on “Selling The Impossible” very well done indeed! (I finally got to read it last night). It’s not just a bunch of marketing ideas and concepts, but REAL WORLD examples of how they all work to get you gigs and build a career as a professional magician – all at your fingertips! The examples of the marketing materials are a great resource for anyone needing to know the “Biz” side of “showbiz!”
– Tony Kingston, TonytheTrick.com – Calgary, AB

“Selling the Impossible was an easy read with a lot of good and insightful information. I will be using some of the information I have gotten from your book to sell some shows.”
– Greg Clements, Great Falls, VA

“Wonderful – useful – inspirational! This is the ‘new’ Conjuring for Cash for the 21st Century – the late great Donn Davison would have loved the plans in this book for magicians who want to make ‘real money’!”
– Pat Slusher, Centralia, WA

Delivery

UK DELIVERY IS FREE for orders over £50, for orders under £50 delivery starts from £3.00.

We offer free delivery on all orders over £50. This applies to UK mainland orders only. The shipping method depends on the size & weight of the items.

£3.00 For Royal Mail First Class Delivery. This applies to UK mainland orders only. Orders placed before 3:00 PM on a working day will be shipped the same day.

£5.00 is a guaranteed next working day service by our courier DPD. (This can be added to any order) For orders placed before 3 pm Mon – Fri.

Please note that parcels sent on the standard First Class service are not insured against loss, Magicbox will not be liable for any lost or damaged parcel as a result of using this service.

The postage for International orders is automatically calculated online and varies depending on the size and weight of the items ordered. Simply add the item(s) to your basket proceed to the checkout and select your country. Or feel free to e-mail us at [email protected]

Price Promise

The MAGICBOX PRICE PROMISE is simple – if you can find any of the products listed on this site cheaper elsewhere, we’ll match their price.

If you do find something cheaper elsewhere, please e-mail us at [email protected]. You will need to provide a link to the web site on which you found the item cheaper so that we can verify it – and we’ll match it! Large items such as illusions may incur extra postage fees on a “price match” basis. We will inform you of any extra shipping fees prior to dispatch.

No Quibble

Magicbox offer a “No Quibble” returns policy. If the item you have bought is not suitable we will happily EXCHANGE it for something else to the same value. Please note the item must be returned unused and in a “sellable” condition. You (the customer) are responsible for the return postage of the item. This does not apply to dvds, books or downloads as due to copyright laws we are unable to offer this policy on these items. However if the dvd or book is sealed and unopened we will happily offer an exchange.

If you wish to return any item, please contact us at [email protected] or call us on +44(0)191 908 3252 with your enquiry.

Additional information

Weight 0.875 lbs
Dimensions 11 × 8.5 × 0.375 in

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